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Monthly Archives: July 2025

South Carolina home listings

22 Tuesday Jul 2025

Posted by rozalynf in South Carolina Real Estate Market

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#BuyWithConfidence, #ColumbiaSCRealEstate, #HomeListings2025, #HomeSellerTips, #realestatenews, #RedfinReport, #RMFRealtyTeam, #SCMarketTrends, #SouthCarolinaRealEstate

As we move deeper into the summer of 2025, South Carolina home listings are showing signs of strain. This is happening amid nationwide shifts in the housing market. According to the latest South Carolina REALTORS® Market Activity Report, new listings in the state saw a notable slowdown. This echoes a national trend. Many homeowners are uncertain about selling.

Across the U.S., new listings of homes for sale declined 3.2% in June—hitting their lowest level since October 2023, according to Redfin’s recent market report. This marks the largest month-over-month decline since February 2023. Year-over-year, new listings dropped 3.4%, ending a short-lived streak of growth and signaling a potential market cool down.

What’s Happening in South Carolina?

Locally, South Carolina home listings mirror these national trends. Closed sales and median prices are holding steady in many counties. However, new listings dipped across several key markets. These include Columbia, Charleston, and Greenville. For example:

  • Richland County saw a slight increase in median sales price year-over-year, but new listings remain subdued.
  • Charleston County continues to maintain higher price points, but buyer activity is flattening.
  • Greenville County has seen growing inventory, creating more choices for buyers, but also leading to longer days on market.

These trends show a growing hesitancy among sellers. With rising mortgage rates, many homeowners are holding off on listing their properties. Increased inventory contributes to this decision. They are opting to rent them out or wait for market improvement.

What Does It Mean for Buyers and Sellers?

For home sellers in South Carolina, the slowdown in new listings presents a double-edged sword. Fewer listings mean less competition. Yet, sluggish buyer demand can lead to longer selling times. It can also put pressure on pricing.

For homebuyers, this is an opportunity. More active listings—up 13.3% nationally from a year ago—mean increased choices and more negotiating power. However, inventory is piling up. It’s crucial to work with an experienced real estate professional. They can help identify motivated sellers and well-priced homes.

Why Are Sellers Holding Back?

There are a few key reasons:

  • High mortgage rates: Many would-be sellers are locked into low rates and hesitant to trade up into higher ones.
  • Rental demand: Some homeowners are capitalizing on high rents and converting their homes into investment properties.
  • Market uncertainty: With prices fluctuating and economic news sending mixed signals, caution is taking over.

📣 Call to Action:
Thinking about buying or selling in South Carolina? Don’t wait for the “perfect” moment—create your opportunity now. Contact the RMF Realty Team today at 803-318-6412 or visit us at www.buythroughrozalyn.com to schedule a personalized consultation.


#SouthCarolinaRealEstate, #HomeListings2025, #SCMarketTrends, #BuyWithConfidence, #RMFRealtyTeam, #ColumbiaSCRealEstate, #HomeSellerTips, #RealEstateNews,
#RedfinReport, #RealtyTimesUpdate

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Boost Your Curb Appeal: First Impressions Count

08 Tuesday Jul 2025

Posted by rozalynf in Columbia housing market, Columbia tell me what you think?

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#BoostYourCurbAppeal, #ColumbiaSCRealEstate, #CurbAppealGoals, #FrontDoorFriday, #PorchPerfection, #RMFRealtyTeam, #SCRealtorTips, #SellSmarterSC, #SouthCarolinaHomes

In the South Carolina real estate market, boosting curb appeal in South Carolina can make the difference between a home that lingers and one that sells fast. Your home’s exterior is the first thing buyers see—and in this competitive market, it needs to shine.

Whether you’re in Columbia, Charleston, or the Upstate, these Southern-inspired tips will help your home stand out.

🌟 Light the Way with Illumination

In neighborhoods like Forest Acres or Mount Pleasant, a well-lit pathway is more than aesthetic—it’s essential. A dark, gloomy path hidden by overgrown azaleas doesn’t say “welcome.” Outdoor lighting along walkways, porches, and driveways adds charm and safety, especially during South Carolina’s early sunsets in the winter months.

“Curb appeal is like a first date. You want to look your best to make a strong impression,” says Rozalyn Franklin, Broker with RMF Realty Team @KW Preferred in Columbia.

🚪 Update the Front Door

In classic Southern style, your front door should greet guests with warmth. Whether it’s a cheerful Charleston blue or a bold yellow with a pineapple welcome sign, a freshly painted door speaks volumes. Replace old hardware and add seasonal décor to create a touchpoint that makes buyers want to see more.

🧼 Maintain a Pristine Pathway

In places like Lexington or Greenville, brick or stone pathways are common and beautiful—but only if they’re maintained. Sweep away debris, power wash stains, and trim any greenery encroaching on the path. A smooth, welcoming walkway encourages buyers to explore more.

🌿 Graceful Greenery and Pops of Color

Landscaping is huge in South Carolina where flowers bloom nearly year-round. Add native plants like hydrangeas, crepe myrtles, or colorful impatiens. Potted plants by the door and neatly trimmed hedges give your yard that polished Southern charm. Studies show that well-maintained landscaping can increase property value by up to 12%.*

👀 First Impressions Last

According to the National Association of Realtors, 94% of real estate agents say curb appeal matters most to buyers. That means boosting curb appeal in South Carolina can literally make or break a sale. Whether it’s a cozy cottage in Irmo or a brick colonial in Camden, the exterior sets the emotional tone for the showing—and buyers often decide in the first 30 seconds whether they can “see themselves” living there.



✅ Ready to Boost Your Home’s Curb Appeal?

📲 Call me today for a FREE curb appeal checklist customized to your South Carolina neighborhood.
🌻 Share your favorite tip—or post a photo of your home’s exterior glow-up in the comments!


#BoostYourCurbAppeal, #SouthCarolinaHomes, #SellSmarterSC, #CurbAppealGoals, #ColumbiaSCRealEstate, #SCRealtorTips, #PorchPerfection, #FrontDoorFriday, #RMFRealtyTeam,


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Down Payment Decisions: Smart Buyer Tips

02 Wednesday Jul 2025

Posted by rozalynf in Buying Myths, Columbia housing market

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#BuyWithConfidence, #ColumbiaSCRealEstate, #FirstTimeBuyer, #HomeownershipGoals, #HouseHuntingHelp, #MortgageHelp, #realestatetips, #RMFRealtyTeam, #SmartBuyingTips, DownPaymentDecisions

Buying a Home? Let’s Talk Down Payment Decisions

Do you really need 20% down to buy a home? Short answer: NO. Your down payment decision should be based on your personal goals, financial situation, and timeline—not old myths. Still unsure about the ins and outs of down payment decisions? You’re not alone. Let’s break it down with a few clear reasons when to go big—and when it’s perfectly smart to go small.


💰 When to Make a Significant Down Payment

1. Lower Monthly Payments:
If you have cash on hand, consider a larger down payment. It can reduce your loan amount. This strategy can save you big over time.

2. Avoid PMI (Private Mortgage Insurance)
Hate the thought of paying for insurance that protects the lender—not you? A 20% down payment can remove PMI altogether.

3. Planning to Stay Forever
If this is your forever home, and you want to own it outright sooner. Consider making a higher down payment. This approach helps to build equity fast.

4. Thinking Ahead to Retirement
If you’re nearing retirement. Applying a large down payment now can position you to leverage a reverse mortgage later if needed.

5. You Want the Best Rate
Lenders often offer better interest rates to buyers with more skin in the game. A larger down payment can give you room to negotiate.

6. Avoiding Risk of Being Underwater
In a fluctuating market, a higher down payment reduces the risk. You avoid owing more than your home is worth if prices dip.


💡 When It’s Smart to Go Low

1. You Don’t Have 20%—And That’s Okay
You are held back by saving up a large down payment. But, know that FHA, VA, USDA, and some conventional loans offer low or even no down payment options.

2. Your Rate is Still Competitive
Many buyers qualify for excellent rates. This is true even with smaller down payments, especially with government-backed loans.

3. Escape Rent Faster
If your rent is sky-high, consider buying with a smaller down payment. This approach lets you start building equity now.

4. You Expect the Home to Appreciate.

If you’re in a rising market, you can refinance later. This lets you remove PMI and take advantage of your increased equity.

5. Your Investments Are Performing
Why cash them out if they’re growing faster than your mortgage interest? Sometimes it’s smarter to let those dollars keep working.

6. You Have Other Priorities
Maybe college tuition, starting a business, or building an emergency fund is more pressing. In that case, keeping more money liquid makes sense.


🏠 Final Thoughts on Down Payment Decisions

There’s no one-size-fits-all answer when it comes to down payment decisions. It’s all about what works for YOU. Whether you’re putting down 3%, 10%, or 20%—there are smart reasons behind every option. The best move is to speak with a trusted real estate expert. Also, talk to a mortgage lender. This will help you explore what’s right for your goals.


📞 Ready to Explore Your Options?

Let’s chat about your goals and map out the right path to homeownership for you! Contact the RMF Realty Team today to get started with a free consultation. Your dream home might be closer than you think.

DownPaymentDecisions, #RMFRealtyTeam, #HomeownershipGoals, #FirstTimeBuyer, #SmartBuyingTips, #ColumbiaSCRealEstate, #MortgageHelp, #RealEstateTips, #HouseHuntingHelp, #BuyWithConfidence,

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