According to the National Association of Realtors, total inventory has been growing for six months straight, as has the number of buyers looking to find their dream home. In a market where inventory is increasing, you want to stand out in the crowd!
This quote from Grandscope puts it well:
“You can differentiate from competition by WOWing or exciting customers, not just trying to compete on price.”
What better way than to be creative with your Open House!
Here are a few ideas for how to do this in this era of technology.
1) Facebook Live Virtual Open House
This can also work as a ‘preview’ before an official Open
House. Let your agent walk potential buyers through your home using a
webcam or cell phone, highlighting the unique features of your house and
taking questions. This can be of great benefit, especially for those
out-of-state buyers looking to relocate to your area.
2) Youtube Live Virtual Open House
YouTube is forecasted
to have 187.8 million video users in 2019 in the United States alone!
One of those users might be the buyer you’re looking for! Like Facebook Live,
allowing your agent to have a virtual open house will make it
available, especially for all those first-time homebuyers house hunting
on their phones! This allows access to your home from the comfort of
their own. Broadcasting at peak time (during lunch between 12 and 2
P.M.) also prevents buyers from having to leave work.
What if you do not want to show your house online?
3) Have a Garage Sale at The Same Time
4) Go With Off-Peak Times
This serves two purposes. First, you can start getting rid of some of the clutter inside your home. This will help it to show better and make packing a little easier. Second, people will come to a garage sale. Whether it’s the neighbors or bargain-hunters, each garage sale attendee is a potential “salesperson for your home”. They could be looking for themselves or talking to someone else in the market. The more people who are aware that your house is for sale, the better.
Why not host an Open House during the week when people are on their
way home? This works especially well if the home is convenient for
commuters. Add a little wine & cheese as a transition to going home
for dinner! Or, why not have an Open House at 9:00 in the morning? After
parents drop their kids at school, they can stop by your Open House for
coffee & cake. Promote the Open House in community chats. Maybe one
of the neighbors has a family member that wants to move to the area.
Bottom Line
With new inventory coming to market, you need your house to stand out
from the crowd! Contact a local real estate professional to see what
alternatives will work best in your area.
